twitter, i think it's about 1242 242 million user, three quarters come from outside the united states. but when you look at the revenue,million user, three qua come from outside the united states. but when you look at the revenue, only 26%. clearly they need to do something to get the international users to start clicking on the ads or at least contributing to the revenue stream. we'll see what happens post-ipo. i guess there's a possibility that the ipo assists them with a little bit of cash maybe to work on the business model to get these international users to start putting money into the coffers. which is ultimately what it's all about. >> geoff, if then was in the stores, it is straight ahead full speed for christmas. ridiculous. what is walmart up to? >> a fascinating story, isn't it.